One thing that significantly improves my career

I have been asked multiple times: “what is the one thing that if I do it regularly, it would significantly enhance my career?”

Every time, my answer is to spend about 1 hour everyday to read.

It seems so easy,one hour a day out of 24 hours, how can anyone not able to do it?

Well actually to me, doing this consistently is no small feat. I struggle to keep it everyday, some day I win, there are certain days that I lose. There are so many things that could get in the way. It could be as simple as I wake up slightly late and have to rush to work, or some family maters, some emergencies (or not) at work, an early conference call/meeting, or simply feeling too tired to read at night etc…

So reading consistently is tough, choosing what to read with your limited time is no small thing either.

I will share with you what I read often, may not be daily but certainly weekly or at least a few times per month.

First of all I would divide what I read into three sections: reading for work, for leisure and for personal development.

  • With leisure and personal development, I would often leave them to weekend, where I have more than 1 hour to read. I find reading fiction books is a very rewarding exercise as well. To be able to appreciate a great novel, to immerse yourself in another world for a few hours is such an exhilarating experience.

For work, I would try to scan through the following everyday:

(The list below is very long so if you want to have all the feeds, please use my opml file and upload to feedly or other readers.)

1. News app:

I use the following apps:

  • The Wall Street Journal app: this is to update business news in Asia
  • Bloomberg app: business news in Asia
  • The Straits Times for iPhone: general news in Singapore
  • Techcrunch: latest update on tech news.
  • Campaign Asia: to update on marketing in Asia

2. Digital Analytics:

  • Google Analytics Blog: Google Analytics is getting to such scale that it’s important to keep up with it everyday.
  • Occam’s Razor By Avinash Kaushik: everything I learn about Analytics, I learn from reading his blog and his books.
  • comScore: they provide updates about Digital marketing landscape across the globe.
  • Numbers Rule your world & Junk charts: if you are nerdy and like to express complex insights with beautiful graphics, you need to read these blogs.

3. Industry blogs:

  • Re/code
  • Seth’s Blog
  • Marketing Land – Internet Marketing News, Strategies & Tips
  • Search Engine Watch – Latest
  • Andy Beal’s Marketing Pilgrim
  • ClickZ
  • We Build Pages
  • Posts from the Econsultancy blog
  • Copyblogger
  • Conversation Marketing: Internet Marketing with a Twist of Lemon
  • ProBlogger Blog Tips
  • Microsoft Advertising Blog
  • Quaero Blog
  • The eMarketer Blog

4. Search Engine marketing updates

  • Search Engine Roundtable
  • Search Engine Land: News About Search Engines & Search Marketing
  • SearchCap: Daily Search Engine News Recap
  • Inside AdWords
  • Kenshoo
  • John Battelle’s Searchblog
  • AdWords Agency Blog
  • DoubleClick Search
  • MediaPost | Search Insider

5. Search Engine Optimization

  • WebmasterWorld
  • Online Marketing Blog
  • SEOmoz Daily SEO Blog
  • Aaron Wall’s SEO –
  • SEO by the Sea
  • Official Google Webmaster Central Blog
  • Matt Cutts: Gadgets, Google, and SEO
  • Michael Gray – Graywolf’s SEO Blog
  • Stone Temple Consulting Articles on SEO Topics

6. Social media:

  • Mashable!
  • AllFacebook
  • Inside Facebook
  • Likeable Media – A Social Media and Word of Mouth Marketing Firm
  • Facebook RSS Feed

7. Biddable Display and Paid Social:

  • AdExchanger: News and Views on Data-Driven Digital Advertising
  • Twitter Advertising
  • DoubleClick Advertiser Blog
  • Microsoft Advertising Blog
  • RTM Daily (MediaPost)

8. Updates about China and Southeast Asia

  • Tech in Asia
  • PEdaily Latest News
  • Digital Marketing Inner Circle
  • TechRice

9. Entrepreneurship & Venture Capital

Again all of my feeds could be found here. It’s in .opml format so you need to use readers like feedly to import the file.



Please follow and like us:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.