I have been asked multiple times: “what is the one thing that if I do it regularly, it would significantly enhance my career?”
Every time, my answer is to spend about 1 hour everyday to read.
It seems so easy,one hour a day out of 24 hours, how can anyone not able to do it?
Well actually to me, doing this consistently is no small feat. I struggle to keep it everyday, some day I win, there are certain days that I lose. There are so many things that could get in the way. It could be as simple as I wake up slightly late and have to rush to work, or some family maters, some emergencies (or not) at work, an early conference call/meeting, or simply feeling too tired to read at night etc…
So reading consistently is tough, choosing what to read with your limited time is no small thing either.
I will share with you what I read often, may not be daily but certainly weekly or at least a few times per month.
First of all I would divide what I read into three sections: reading for work, for leisure and for personal development.
- With leisure and personal development, I would often leave them to weekend, where I have more than 1 hour to read. I find reading fiction books is a very rewarding exercise as well. To be able to appreciate a great novel, to immerse yourself in another world for a few hours is such an exhilarating experience.
For work, I would try to scan through the following everyday:
(The list below is very long so if you want to have all the feeds, please use my opml file and upload to feedly or other readers.)
1. News app:
I use the following apps:
- The Wall Street Journal app: this is to update business news in Asia
- Bloomberg app: business news in Asia
- The Straits Times for iPhone: general news in Singapore
- Techcrunch: latest update on tech news.
- Campaign Asia: to update on marketing in Asia
2. Digital Analytics:
- Google Analytics Blog: Google Analytics is getting to such scale that it’s important to keep up with it everyday.
- Occam’s Razor By Avinash Kaushik: everything I learn about Analytics, I learn from reading his blog and his books.
- comScore: they provide updates about Digital marketing landscape across the globe.
- Numbers Rule your world & Junk charts: if you are nerdy and like to express complex insights with beautiful graphics, you need to read these blogs.
3. Industry blogs:
- Seth’s Blog
- Marketing Land – Internet Marketing News, Strategies & Tips
- Search Engine Watch – Latest
- Andy Beal’s Marketing Pilgrim
- We Build Pages
- Posts from the Econsultancy blog
- Conversation Marketing: Internet Marketing with a Twist of Lemon
- ProBlogger Blog Tips
- Microsoft Advertising Blog
- Quaero Blog
- The eMarketer Blog
4. Search Engine marketing updates
- Search Engine Roundtable
- Search Engine Land: News About Search Engines & Search Marketing
- SearchCap: Daily Search Engine News Recap
- Inside AdWords
- John Battelle’s Searchblog
- AdWords Agency Blog
- DoubleClick Search
- MediaPost | Search Insider
5. Search Engine Optimization
- Online Marketing Blog
- SEOmoz Daily SEO Blog
- Aaron Wall’s SEO Book.com –
- SEO by the Sea
- Official Google Webmaster Central Blog
- Matt Cutts: Gadgets, Google, and SEO
- Michael Gray – Graywolf’s SEO Blog
- Stone Temple Consulting Articles on SEO Topics
6. Social media:
- Inside Facebook
- Likeable Media – A Social Media and Word of Mouth Marketing Firm
- Facebook RSS Feed
7. Biddable Display and Paid Social:
- AdExchanger: News and Views on Data-Driven Digital Advertising
- Twitter Advertising
- DoubleClick Advertiser Blog
- Microsoft Advertising Blog
- RTM Daily (MediaPost)
8. Updates about China and Southeast Asia
- Tech in Asia
- PEdaily Latest News
- Digital Marketing Inner Circle
9. Entrepreneurship & Venture Capital
- Stanford University’s Entrepreneurship corner
- Scott Weiss
- Jeff Jordan
- ben’s blog
- Andreessen Horowitz
- Peter Levine
Again all of my feeds could be found here. It’s in .opml format so you need to use readers like feedly to import the file.