Hi there,
If you are here, you may wonder what this ebook is about and whether it could help you?
This ebook is for digital marketing professionals who want to gain a practical, advanced knowledge of how to manage global search engine marketing (paid search) program from start to finish in the mobile age. I include a lot of references to Google Adwords online guide so that you could learn different basic concepts at suitable stages. This book would be ideal for you if:
- You just finished the Google Adwords fundamental or advanced training and don’t know where to start?
- You have been running SEM campaigns for a few years and not sure how to make it to the next level? or how SEM on mobile devices would be different?
- You are looking for ways to relate what you are doing with SEM to the larger business context (chapter 4 on “campaign brief” is what you need)
- You are not sure how to conduct a rigorous SEM test, to reach statistical significance?
- You are swimming in tons of data/numbers and not sure where to start, how to make sense of them all and how best to optimise the campaign? (chapter 11 on “actionable insight reporting” and chapter 12 “on-going optimisation” would help you)
The ebook is sold for $4.99, click here to buy the pdf version. The pdf ebook would be sent to your email automatically.
The ebook is about 100 pages, divided into 12 main chapters. It was written using a modular approach so that you could jump to any topic of interest. If you are completely new to SEM, you could start with the first two chapters about the basics.
If you already have basic knowledge, you could start on chapter 3 about “SEM campaign cycle“.
You could download a free sample chapter on “On-going optimization” if you want to take a peek. There is no sign up required.
I am doing PR and Marketing, I want to change work. I am exploring digital marketing. Where should I start? is this suitable for me?
Hey Vivian,
To get the most out of this, I would recommend reading this ebook and explore different links in it as well.
Since you are new to SEM, you may want to start from chapter 1 onwards.
Cheers,
Chandler
in Vietnam, digital marketing seems quite hard to learn and there are not that many practical books/courses. Is this ebook in English? Is it easy to read. I have 2 years of experience in marketing.
@ Jessica: Yes this ebook is in English. I think if you want to learn more about search engine marketing, which often gets more than 50% of the media budget globally, this book is for you.
Thanks for a very useful book Chandler!
I am a third year student at NUS, do you think this is suitable for me?
Hey Jonathan,
Since this ebook provides practical knowledge, it would be better if you have the chance to actually set up and manage a SEM campaign yourself while reading it. You could still gain some knowledge but may not be able to take full advantage of the ebook without practice.
Cheers,
Chandler
Just bought this and hope it would be good. ^^