What does GPT 4 think about the potential impact of chat on Paid search and SEO?

Today I came across two pieces of content that both mentioned GPT 4 as a reasoning engine (brainstorming ChatGPT Business Ideas With A Billionaire video and “GPT-4 Is a Reasoning Engine“), I get what Dharmesh and Shah, and Dan Shipper said. So naturally, I want to see what GPT 4 thinks of the content I wrote about the potential impact of chat on Paid Search and SEO a few weeks back.

Here is the prompt that I use for ChatGPT 4: “as a seasoned journalist, tell me what you like or don’t like about the below content. Use bullet point format to make it easier to read. The content is:”

And this is what chatGPT thinks about my post


  • Comprehensive analysis of potential impacts on paid search revenue, SEO, and publishers
  • Mention of the integration of AI with search engines and its potential implications
  • Discussion of the importance of high-quality content in SEO
  • Consideration of potential positive impacts on publishers through efficiency improvement
  • Open-ended conclusion that invites reader feedback


  • Some redundancy in the introduction and Table of Contents (Chandler’s note: this is probably because I copied the whole article content, including the auto-generated table of content at the top)
  • Lengthy paragraphs, which can be difficult to read
  • Some speculative language and lack of concrete examples to support claims
  • Occasional casual tone and use of emoticons, which may not be suitable for a professional article
  • Lack of clarity on the author’s expertise or background to provide context for their perspective

Ok I somewhat agree with these comments so I asked chatGPT 4 to rewrite the content for me.

The revised content from chatGPT

Title: The Impact of AI Integration on Search Engine Marketing: Paid Search, SEO, and Publishers


As AI integration with search engines, such as Bing Search & OpenAI and Google’s upcoming Bard, becomes more prevalent, it is crucial to assess the potential effects on search engine marketing. This article delves into the implications for paid search revenue, search engine optimization (SEO), and publishers while considering the changing landscape of search engines.

Impact on Paid Search Revenue

The integration of AI into search engines raises questions about the future of paid search revenue. Short-term implications could include:

  • A decrease in search query volume due to more accurate chat-based answers
  • A reduction in traditional search engine interface usage in favor of chat interfaces
  • The possibility of fewer search query impressions, leading to higher bids in ad auctions

Despite these potential changes, it is too early to determine the exact impact on paid search revenue. The situation could evolve as companies like Google and Microsoft explore integrating sponsored content into chat interfaces, creating new revenue streams. Market share dynamics between Google and Bing might also shift as a result.

Impact on Search Engine Optimization (SEO)

  • The integration of AI in search engines is expected to transform the SEO landscape:
  • Lower costs and faster content generation through AI tools
  • Greater emphasis on unique perspectives and high-quality content
  • Adaptation to chat interfaces for search queries

SEO practitioners may need to work harder to compete, but they could also benefit from new opportunities presented by AI advancements.

Impact on Publishers

  • The AI-driven changes in search engines could have significant effects on publishers:
  • A potential decrease in organic search traffic
  • Increased emphasis on monetizing existing traffic
  • Greater adoption of paywalls and subscription models
  • A shift toward non-text content formats like video and podcasts

While some challenges may arise, publishers could benefit from the efficiency improvements offered by AI tools.


The integration of AI with search engines has the potential to significantly impact search engine marketing, particularly in paid search revenue, SEO, and the publishing industry. Although it is premature to draw firm conclusions, the evolving landscape presents both challenges and opportunities. We invite you to share your thoughts on the topic.

What do I think?

The revised content from chatGPT seems easier to read in comparison to my original content. It is straight to the point. So this is what I need to continue to improve in the future. However, the revised content missed out key important piece of information like:

  • My reference to many factually wrong information from the Bing Search demo
  • The tweet from Google CEO about the importance of making sure Bard’s responses meet our high bar for quality, safety, and groundedness
  • The macroeconomic situation in 2023 means that even if advertisers want to increase their CPC bid in auctions, their hands are tied.
  • etc…

So my own conclusion?

GPT 4 is getting really good. It is getting to the point where it is not a matter of choice anymore for us to learn to adapt our work, to incorporate the use of GPT 4 and other AI tools in our daily lives. It is still far from perfect, though. For example, without providing my initial content to chatGPT and asking it for feedback, if I just put in a prompt “as a seasoned journalist, start writing your own article about the impact of chatGPT on paid search revenue and search engine optimization”, the resulting content is very bland 🙂

That’s it from me. What do you think? Let me know below.


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