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Chandler Nguyen

A personal blog about expatriates in the US, AI, Leadership, Geopolitics.

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Category: AI

12 mobile sem ad best practices featured image

12 Mobile SEM ad best practices

July 6, 2020 Chandler Nguyen Google, Paid Media, Search Engine Marketing

As many readers continue to visit my past article about 14 mobile SEM ad copy best practices (written in 2015), I feel compelled to update the best practices as lots have changed since 2015. This post include 12 best practices for mobile SEM ad copies, including the use of expanded text ad (ETA), responsive search ad (RSA), keyword insertion and many others.

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the balance between privacy and innovation

The balance between privacy and innovation (part 1)

March 20, 2019 Chandler Nguyen Facebook, Google, Greater China, India, Leadership, Strategy

We cover what personal data is, who owns it and what your rights are.

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mobile sem ad copy on iphone 5 and 6s

14 Mobile SEM ad copy best practices

October 14, 2015 Chandler Nguyen Google, Paid Media, Search Engine Marketing, Strategy

As Search Engine Marketing is a crucial component of many digital marketing plans in the mobile age, having solid mobile SEM ad copies is becoming more

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Search Engine Market Share in APAC countries September 2015

September 22, 2015 Chandler Nguyen Australia, Baidu, Google, Greater China, India, Indonesia, Japan, Paid Media, Singapore, South Korea, Vietnam

Hi there, This is another update on Search Engine Market share across key markets in JAPAC. As per usual, I would try to include the

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search engine marketing book cover dec 2016.001

“Search Engine Marketing in the Mobile Age” ebook published

September 15, 2015 Chandler Nguyen ebook, Google, Mobile, Paid Media

Hi there, If you are here, you may wonder what this ebook is about and whether it could help you? This ebook is for digital

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