Category: Book review

recommended books by Chandler Nguyen

“How brands grow” – a thought provoking and insightful book

It has been a while since I read such a good marketing book “How brands grow” by Byron Sharp. I like it because it talks about marketing, using actual data to analyze and back up any recommendations, rather than following old time marketing beliefs that sound “nice”. Because its findings go against so many basic…

The value of a smile at Christmas – Dale Carnegie

Hi everyone, Christmas is around the corner and I want to share something from one of Dale Carnegie ‘s books today about the Value of a Smile, rather than some ‘boring’ digital marketing stuff. Many of you may know it already but for those who don’t, or already forget about it, here it is: “The…