Category: Book review

recommended books by Chandler Nguyen

“How brands grow” – a thought provoking and insightful book

It has been a while since I read such a good marketing book “How brands grow” by Byron Sharp. I like it because it talks about marketing, using actual data to analyze and back up any recommendations, rather than following old time marketing beliefs that sound “nice”. Because its findings go against so many basic…

The value of a smile at Christmas – Dale Carnegie

Hi everyone! Every year around Christmas, this simple post from me about Dale Carnegie’s “The value of a smile at Christmas” starts circulating again and always seems to get a lot of engagement. I don’t know why it’s so popular, but maybe his message is something we all need to hear every now and then.…