Category: Google

12 Mobile SEM ad best practices

12 mobile sem ad best practices featured image

As many readers continue to visit my past article about 14 mobile SEM ad copy best practices (written in 2015), I feel compelled to update the best practices as lots have changed since 2015. This post include 12 best practices for mobile SEM ad copies, including the use of expanded text ad (ETA), responsive search ad (RSA), keyword insertion and many others.

14 Mobile SEM ad copy best practices

mobile sem ad copy on iphone 5 and 6s

As Search Engine Marketing is a crucial component of many digital marketing plans in the mobile age, having solid mobile SEM ad copies is becoming more and more important. In this post, I will share 14 best practices for Mobile SEM ad copies. We won’t talk about messaging strategy as it would take a lots of space…

Search Engine Market Share in APAC countries September 2015

Hi there, This is another update on Search Engine Market share across key markets in JAPAC. As per usual, I would try to include the original source of the data as well so that you could verify the data yourself. 1. Search engine market share in China Data from CNZZ site for Aug 2014 showed…

“Search Engine Marketing in the Mobile Age” ebook published

search engine marketing book cover dec 2016.001

Hi there, If you are here, you may wonder what this ebook is about and whether it could help you? This ebook is for digital marketing professionals who want to gain a practical, advanced knowledge of how to manage global search engine marketing (paid search) program from start to finish in the mobile age. I include…