ChatGPT (from OpenAI) has been all the rage in the US over the past few days after it is released for public testing/usage. I have seen
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Category: Google
Google Marketing Live 2022 for the Americas
Hi there, This is a summary of the Google Marketing Live (GML) event for the Americas, which happened earlier this week. For those who are
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12 Mobile SEM ad best practices
As many readers continue to visit my past article about 14 mobile SEM ad copy best practices (written in 2015), I feel compelled to update the best practices as lots have changed since 2015. This post include 12 best practices for mobile SEM ad copies, including the use of expanded text ad (ETA), responsive search ad (RSA), keyword insertion and many others.
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The balance between privacy and innovation (part 1)
We cover what personal data is, who owns it and what your rights are.
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14 Mobile SEM ad copy best practices
As Search Engine Marketing is a crucial component of many digital marketing plans in the mobile age, having solid mobile SEM ad copies is becoming more
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