Tag: china influencer marketing

Greater China, Paid Media, Strategy

A high-level overview of China digital and advertising landscape

June 4, 2019 • 0 Comments

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In this post, I cover key data points about China world class, digitally advanced, mobile first consumers, and what it means for advertising in China.

China influencer marketing – 8 key facts you need to know

March 2, 2019 • 0 Comments

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1. Influencer marketing is expected to receive the most attention from marketers/media agency professionals in 2019 A similar trend was seen in 2017 and 2018 2. Influencer economy was estimated to be $17.16B in 2018 or about 18% of the total media ad spend According to CBNData, influencer economy in China was estimated to be…

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