Tag: digital marketing

Digital marketing for Vietnam book

Hi all, As some of you may know, I am writing a book about Digital market in Vietnam. This book is for those who just started with Digital marketing or want to switch from traditional marketing to digital and for those who generally want to know more about Digital marketing landscape in Vietnam. I am…

Three qualities i value the most in a Digital Marketers

In my position, I often read CV and interview people who want to join our team. The amount of CVs and interviews I read/conducted must be in the range of hundreds already. However, we only managed to ask a few to join our team. I have to admit I often ask the same set of…

Why Digital Marketing is not booming in Vietnam?

The fact is Digital Marketing is nowhere near its potential in Vietnam. There are many reasons for that reality. I have talked to a number of senior people in the industry and this post is as a result of those talks. To answer this question in full, we need to look at the overall Marketing…