Tag: google ad planner

How Media Planners would lose their jobs because of Google Adplanner

How Media Planners would lose their jobs because of Google Adplanner

Google Ad planner aka DoubleClick Ad planner is a FREE tool that helps us to do media planning. The idea behind Ad Planner is extremely powerful. Just imagine if you are a Media Planner or a marketing executive who needs to create a media plan. From a normal work flow, before creating a media plan,…

Google Ad Planner update for SouthEast Asia

About 6 months ago, i blogged about the use of Google Ad Planner in Singapore and Southeast Asia region. At that time, Vietnam and Indonesia were not even in the list yet. This time round, information about these countries are available! Data is being updated until Jan 2009 which is recent enough. I took a…

Google Ad Planner in SG and SEA context

Halo guys, This is not a “new” tool per say. It has been in beta launch since June 2008. However, as per usual, i haven’t seen a lot of blog posts talking about how Google Ad Planner can be used in Singapore or SEA. Hence the intention of this post. First of all, what is…