Tag: media planning

How Media Planners would lose their jobs because of Google Adplanner

How Media Planners would lose their jobs because of Google Adplanner

Google Ad planner aka DoubleClick Ad planner is a FREE tool that helps us to do media planning. The idea behind Ad Planner is extremely powerful. Just imagine if you are a Media Planner or a marketing executive who needs to create a media plan. From a normal work flow, before creating a media plan,…