Tag: mobile marketing ad spend in apac

Around 50% of Digital ad spend in APAC will be on Mobile by 2018

This is the prediction by eMarketer in their “Global Media Intelligence Report 2014” release date Sep 2014. From the report, eMarketer estimates that by 2018, the APAC digital ad spend will be about $64.37B and out of that $30.5B will be on Mobile (or 47%). The graph below shows Mobile ad spend as a percentage…