Tag: reporting

9 tips to get to good insights in your weekly/monthly/quarterly report?

Hi there, In this post, I will share some my guiding principles to get to good insights in your weekly/monthly/quarterly report for a marketing campaign. 1. Understand what your audience cares about? This requires you to know who read your report or how your report could be used? Is it only your immediate contact, or…

Please do NOT prepare 100-slide monthly report

Hi, Today we will discuss reporting, which is really important because everyone either writes it or reads reports at some point in their professional career. I use mainly digital marketing monthly campaign reports in this post as examples but the principles hold true for other types as well. A report could easily show writer’s analysis…