A digital survival guide for the recession (iMedia Connection Series)

I have been contributing a series to iMedia Connection titled “A digital survival guide for the recession“. It has 4 parts and 3 has been published.

1. Introduction: A digital survival guide for the recession.

If you are thinking of shifting more of your marketing budget online, here’s a guide on how to get started, and what pitfalls you should avoid.

(Please refer to iMedia for more. )

2. Digital media options in a recession

If you are thinking of shifting more of your marketing budget online, here’s a guide on how to get started, and what pitfalls you should avoid.

3. How to Choose an SEM agency

Staff strength is the most important thing to evaluate when selecting a search engine marketing agency, so be sure to ask any agencies about their staff turnover rate before embarking on any digital marketing ventures, especially in tough economic times.

I am looking forwards to the last part being published and it will more or less give an overall idea about what options Advertisers in this region have and how to implement them.
Right now i am working on a few other series which highlights ways that advertisers can save some money and be more cost effective in tough time.

Stay tune 🙂
Chandler

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