This may not come as a surprise but the interest for iphone in general and iphone 6 in particular is huge in APAC plus Japan.
From a monthly average search volume on Google across markets in APAC, iphone 6 interest is 4 times more than “Samsung Galaxy S5” or “Nexus 5” and almost 13 times more than “HTC One M8”.
What surprising (or note) is the fact that majority of product research for these phones happen on mobile devices except Nexus 5, Moto X and HTC One M8.
60% of product research for iphone 6 in APAC using mobile devices
Similarly for Samsung Galaxy S5 with 57%
From market perspective, Australia, India and Thailand are the top 3 countries that search for iphone 6 the most. I don’t include China or Japan in the graph below because Google is blocked or doesn’t have dominant market share in those markets.
What about you? Do you have anything to add?