Category: Strategy

How to Take over A PPC account from another agency

I came across the article by Josh Dreller the other day about “The SEM Pro’s Guide to Taking over a Paid Search Account“Josh provides valuable insights but it gets me think back about my own process of taking over a Paid Search Account. My process is slightly different than Josh’s Guide. I took over a…

Online Marketing: The lack of thought and Initiative

Today post is a special one. It’s from one of the regular readers of this blog. He has been working in Search Engine Marketing (SEM) industry in Singapore for a number of years since its inception. In this article, he offers his own unique/often controversial view on the state of SEM in Singapore. I inserted…

Search Engine Marketing Spend in 2009 for SG and SouthEast Asia

Yesterday BrandRepublic published a series of articles about how the economic downturn may affect the ad spend growth forecast. The data is from the UK. However, i think there are merits to relate them to SG or SouthEast Asia region. I include here some of the main points from 3 articles: “ZenithOptimedia revises global ad…

Lehman Brothers, Merrill Lynch, AIG, AIA in SEA context

Much has been talked about the current financial crisis in the US and how it possibly (if not already) spreads out to the whole world.From the Search Engine Marketing point of view, we would expect the search volume for a couple companies (Lehman Brothers, Merrill Lynch, AIG, AIA) to be sky high during these days.Using…