Category: Strategy

If I were Yahoo Chief for Search Engine Marketing

Yes you read it right, what if i were Yahoo chief for Search Engine Marketing…Well there are a couple of things that i would put as highest priorities 1. Improve Ads Targeting Danny Sullivan wrote about how poor Yahoo Ads Targeting is and i couldn’t agree with him more.For those who don’t know what ads…

How to Take over A PPC account from another agency

I came across the article by Josh Dreller the other day about “The SEM Pro’s Guide to Taking over a Paid Search Account“Josh provides valuable insights but it gets me think back about my own process of taking over a Paid Search Account. My process is slightly different than Josh’s Guide. I took over a…

Online Marketing: The lack of thought and Initiative

Today post is a special one. It’s from one of the regular readers of this blog. He has been working in Search Engine Marketing (SEM) industry in Singapore for a number of years since its inception. In this article, he offers his own unique/often controversial view on the state of SEM in Singapore. I inserted…

Search Engine Marketing Spend in 2009 for SG and SouthEast Asia

Yesterday BrandRepublic published a series of articles about how the economic downturn may affect the ad spend growth forecast. The data is from the UK. However, i think there are merits to relate them to SG or SouthEast Asia region. I include here some of the main points from 3 articles: “ZenithOptimedia revises global ad…