Category: Strategy

Microsoft & Yahoo: a North Southeast Asia perspective

Halo guys, Today it’s about Microsoft bid on Yahoo….Some of you may say: “NO no.. not again, it has been all over the news, paper, tv for the past couple of months…I know this and i know that…” Well, i certainly don’t want to bore you with what has been discussed about, written about regarding…

Search Marketing Handbook (part 2)

Guys, This is the second part of the Search Marketing Handbook by IAB UK. 5. Behavioral Targeting The concept of behavioural targeting in search is to observe a user’s online search behaviour anonymously and then serve the most relevant ads based on their behaviour. As a consumer or internet user, you may not like the…

Search Marketing Handbook (part 1)

Guys, I just finished a very good hand book by IAB UK. It’s about Search Marketing.This guide was created by IAB’s Search Marketing Council with the contribution of: Bigmouthmedia DoubleClick Google Guava Ltd. Harvest Digital i-level Latitude Group Microsoft Oban Multi Lingual Weboptimiser Yahoo ZedMedia For those who want to download the ebook: IAB Search…

Vietnamese Online Industry: SWOT Analysis

Being inspired by a very good report on the Vietnamese macro economy by Professor David Dapice (Department of Economics, Tuffs University and Fellow at the Vietnam Program, John F. Kenedy School of Government, Harvard University) I intend to write a brief analysis of Vietnamese Online Industry myself to help readers understand the current state of…

Online Marketing for Managers: How to 101

This post is for Marketing Manager who want to know what the buzz word “Online Marketing” is about You (Marketing Manager) often hear that Online marketing works, that the recent campaign runs by your competitor is a complete success, the new feature on FaceBook is so cool, everyone is talking about it etc….How about Second…