Category: Strategy

Lehman Brothers, Merrill Lynch, AIG, AIA in SEA context

Much has been talked about the current financial crisis in the US and how it possibly (if not already) spreads out to the whole world.From the Search Engine Marketing point of view, we would expect the search volume for a couple companies (Lehman Brothers, Merrill Lynch, AIG, AIA) to be sky high during these days.Using…

Microsoft & Yahoo: a North Southeast Asia perspective

Halo guys, Today it’s about Microsoft bid on Yahoo….Some of you may say: “NO no.. not again, it has been all over the news, paper, tv for the past couple of months…I know this and i know that…” Well, i certainly don’t want to bore you with what has been discussed about, written about regarding…

Search Marketing Handbook (part 2)

Guys, This is the second part of the Search Marketing Handbook by IAB UK. 5. Behavioral Targeting The concept of behavioural targeting in search is to observe a user’s online search behaviour anonymously and then serve the most relevant ads based on their behaviour. As a consumer or internet user, you may not like the…

Search Marketing Handbook (part 1)

Guys, I just finished a very good hand book by IAB UK. It’s about Search Marketing.This guide was created by IAB’s Search Marketing Council with the contribution of: Bigmouthmedia DoubleClick Google Guava Ltd. Harvest Digital i-level Latitude Group Microsoft Oban Multi Lingual Weboptimiser Yahoo ZedMedia For those who want to download the ebook: IAB Search…

Vietnamese Online Industry: SWOT Analysis

Being inspired by a very good report on the Vietnamese macro economy by Professor David Dapice (Department of Economics, Tuffs University and Fellow at the Vietnam Program, John F. Kenedy School of Government, Harvard University) I intend to write a brief analysis of Vietnamese Online Industry myself to help readers understand the current state of…