Learn to Lead: no one is born a great people manager

A high-level​ ​overview of China digital and advertising landscape

Less meeting, more thinking

Standing on your head to feel more optimistic about the US

MSN Search Marketing

It’s Chandler again here. Today i will spend some time to write about MSN Search Marketing in Singapore.The reason i don’t include any of the SouthEast Asia countries because virtually MSN Search doesn’t exist at least from my opinion. Topics covered include: What is MSN Search Marketing? Basic features. MSN Search Marketing to advertiser My…

Yahoo Search Marketing In Singapore and Southeast Asia

Good evening guys, Today will be about Yahoo! Sponsored Search in Singapore and Southeast Asia. To make it easier to read, i divide this long post into sub sections as followed: Yahoo Search Marketing: unique points Yahoo Search Solution in the eye of Advertisers 1. Yahoo Search marketing: unique points This may come as a…

Google Search Marketing: Adwords The Basics

This post is for those who are completely new to Search Engine Marketing or keyword advertising.Search Engine Marketing has two main components: Pay per click advertising (or PPC) and Search Engine Optimization (SEO). However, a lot of people in Singapore when they use the phrase SEM (which is the short form of Search Engine Marketing),…

Google Adwords Overview

Morning guys, Today topic is one of my favorite topic in the Search Engine Marketing series. I can talk all day about this. However, I realize that there are many other sources that provide information with regards to Google Adwords so rather than talking about all the technical stuff, i will give some review or…

Online Advertising Landscape in Singapore

This post serves as an introduction to Online Advertising Landscape in Singapore.I won’t go into too much details. Specific topics will be covered later. As some of you may know, people in Singapore market starts to see how powerful and cost effective Online advertising medium can be.Although online advertising has been around for many years,…