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Search Marketing Handbook (part 2)

Guys, This is the second part of the Search Marketing Handbook by IAB UK. 5. Behavioral Targeting The concept of behavioural targeting in search is to observe a user’s online search behaviour anonymously and then serve the most relevant ads based on their behaviour. As a consumer or internet user, you may not like the…

Search Marketing Handbook (part 1)

Guys, I just finished a very good hand book by IAB UK. It’s about Search Marketing.This guide was created by IAB’s Search Marketing Council with the contribution of: Bigmouthmedia DoubleClick Google Guava Ltd. Harvest Digital i-level Latitude Group Microsoft Oban Multi Lingual Weboptimiser Yahoo ZedMedia For those who want to download the ebook: IAB Search…

Learning Google Adwords in 4 Days

I frequently face the question asked by my friends/clients who want to do it themselves about how they can learn Google Adwords as fast as possible. Well my normal response is to set up an account yourselves, put your credit card information in and start spending money :D. This way you will learn very fast.…

Ask.com gave up

Guys, Today is not a good day for Search Engine Industry. Ask.com decided to give up.Such a freaky coincidence that i have been using Ask for a couple of weeks now as the main search engine instead of Google. It was not easy from the start but i knew that so i really gave Ask.com…

Vietnamese Online Industry: SWOT Analysis

Being inspired by a very good report on the Vietnamese macro economy by Professor David Dapice (Department of Economics, Tuffs University and Fellow at the Vietnam Program, John F. Kenedy School of Government, Harvard University) I intend to write a brief analysis of Vietnamese Online Industry myself to help readers understand the current state of…

Online Marketing for Managers: How to 101

This post is for Marketing Manager who want to know what the buzz word “Online Marketing” is about You (Marketing Manager) often hear that Online marketing works, that the recent campaign runs by your competitor is a complete success, the new feature on FaceBook is so cool, everyone is talking about it etc….How about Second…

SEM: some updates since Oct 07

Hi there, It has been a while since my last post. Obviously there have been a lot of things happening since October 2007 with regards to Search Engine Marketing (SEM) industry and the Online Marketing World. So much’s happened that i don’t know where to start. I guess, to start the ball rolling, let’s list…

Yahoo Internet Cafe Viet Nam

Ya, You read it right. Yahoo Opens Internet Cafe in Viet Nam, more specifically in the two major cities Ha Noi and Ho Chi Minh city. According to local news, Yahoo helps local owners to redecorate, create a better environment for people who want to use internet at Yahoo Internet cafe. At the same time,…

Google uses offline ads in Singapore

Ya you see it right! Google uses offline ads (below the line ads as well). Until like a month ago, i have never seen an offline ads by Google before. Even though Google has become one of the most successful company on the planet, it’s spent very little with traditional marketing medium so far. That’s…