“The changing world order” Ray Dalio’s insights about what to come in the next 5 – 30 or 50 years

How to apply Ray Dalio’s sharings to your personal finance?

The forgotten crisis

I almost made the wrong conclusion about “the Epidemic of Despair” by Anne Case and Angus Deaton

The forgotten crisis

In the next six months, more than 265 million people will suffer acute hunger globally (data from the World Food Programme). The previous projection for 2020 is about 135 million…

Updated Google activities in Singapore

Hi guys, It has been a while since my last post. I’ve started to get busy lately.However, i will try to keep this blog updated at least once per week. Today i will write about Google, some updates about Google Singapore since it was Google birthday last week. As some of you may know, Google’s…

Holistic Approach to Online Marketing (in SG and SouthEast Asia)

Hi lads, Today topic is about “Holistic approach to online marketing”. As you can see, the topic name is quite self-explanatory. Motivation The reason that motivates to write about this topic is because times and again I face with the challenge of creating a campaign proposal that can meet client key performance indicators (KPIs). However,…

Google Adword CheckList for Singapore and SouthEast Asia

Hi guys, Your faithful friend is here again with a new post 🙂 This post is for those who are completely new to Google Adwords and want to try it themselves. First of all, Great initiative! I salute you. That ‘s why i put together this document, “Google Adwords Check List” However, I strongly recommend…

10 Things About Singapore Online Landscape

10 things about Singapore Online Landscape The statistics were taken for the year end 2006. This is to serve as overall indicators of the current market. I try to include the source of these information as much as possible. However, the majority of the statistics you will need to find out the source yourself or…

Singapore Search Engine Marketing: In-house VS Outsource

Some of you may find the title of this article strange and wonder why i raise up this topic at this point in time. The reason is fairly simple. If you follow the industry closely (Search Engine Marketing Industry or Online Industry in general), you may notice that there is this particular topic going on…

Affiliate Marketing in Singapore context

Hi guys, Inspired by the article i read recently about the new Google CPA model, i will dedicate this post to talk about Affiliate Marketing in Singapore.It is also the last post in the introductory series about different online channels that advertisers can use to achieve their objectives in Singapore and Southeast Asia Context. The…

Email Marketing in Singapore

I review the Adwords Learning Center today and i want to mention again that a holistic approach is a direction that Marketing professional should follow. The following is extracted from Google Adwords Learning center, introduction to Google Content Network:“…Search pages contain less than 5% of the internet…and there is even smaller portion of where web…

Singapore Online Display Advertising

Again it’s me, Chandler. I am quite happy today because a couple of readers of this blog told me that the content is quite useful and comprehensive for certain topic. And because they are totally new to this industry so they also mentioned that there are concepts that i need to illustrate more or explain…

Synergy between Offline advertising and Online ads

Hi guys,i just read the article today about “print and digital need not to compete” and i find that quite useful. Basically, according to Deloitte & Touche ‘s study, people in US find Above the line or offline ads less intrusive than online. This could be due to the fact that, people have been very…