12 Mobile SEM ad best practices

Indonesia e-commerce landscape: key players and trends (updated Jun 2020)

I almost made the wrong conclusion about "the Epidemic of Despair" by Anne Case and Angus Deaton

Thoughts on "The big cycles over the last 500 years" by Ray Dalio

Email Marketing in Singapore

I review the Adwords Learning Center today and i want to mention again that a holistic approach is a direction that Marketing professional should follow. The following is extracted from Google Adwords Learning center, introduction to Google Content Network:“…Search pages contain less than 5% of the internet…and there is even smaller portion of where web…

Singapore Online Display Advertising

Again it’s me, Chandler. I am quite happy today because a couple of readers of this blog told me that the content is quite useful and comprehensive for certain topic. And because they are totally new to this industry so they also mentioned that there are concepts that i need to illustrate more or explain…

Synergy between Offline advertising and Online ads

Hi guys,i just read the article today about “print and digital need not to compete” and i find that quite useful. Basically, according to Deloitte & Touche ‘s study, people in US find Above the line or offline ads less intrusive than online. This could be due to the fact that, people have been very…

Google is the most favourite brand online

Hi guys, Today is Sunday so i decide to take a break off the writing streak :dSo instead i will give you a bit update with regards to The Most Favorite Brands online In accordance to JupiterResearch’s survey, once again Google Won the popularity contest.You can refer to the picture below from JupiterResearch: When you…

Web Analytics in Singapore: Overview

Good Morning sunshine!Today topic is Web Analytics! Hang on Chandler… What is Web Analytics and more important what does it have to do with Search Engine Marketing??Many people has asked me that over the years from Small and Medium Enterprises to Big MNCs clients. Because of that, i will try to explain the importance of…

MSN Search Marketing

It’s Chandler again here. Today i will spend some time to write about MSN Search Marketing in Singapore.The reason i don’t include any of the SouthEast Asia countries because virtually MSN Search doesn’t exist at least from my opinion. Topics covered include: What is MSN Search Marketing? Basic features. MSN Search Marketing to advertiser My…

Yahoo Search Marketing In Singapore and Southeast Asia

Good evening guys, Today will be about Yahoo! Sponsored Search in Singapore and Southeast Asia. To make it easier to read, i divide this long post into sub sections as followed: Yahoo Search Marketing: unique points Yahoo Search Solution in the eye of Advertisers 1. Yahoo Search marketing: unique points This may come as a…

Google Search Marketing: Adwords The Basics

This post is for those who are completely new to Search Engine Marketing or keyword advertising.Search Engine Marketing has two main components: Pay per click advertising (or PPC) and Search Engine Optimization (SEO). However, a lot of people in Singapore when they use the phrase SEM (which is the short form of Search Engine Marketing),…

Google Adwords Overview

Morning guys, Today topic is one of my favorite topic in the Search Engine Marketing series. I can talk all day about this. However, I realize that there are many other sources that provide information with regards to Google Adwords so rather than talking about all the technical stuff, i will give some review or…