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Where is Search Engine Marketing in the Marketing mix?

Hello guys,It’s Chandler! I realize that i start to get a little bit obsessed with a holistic approach to online marketing, so bear with me.Today is again it is about a holistic approach, but not only between different online channels but a combination of online and offline. Recently I came across a very article about…

Google shares passes USD $600.0 for the first time

Google share crosses USD $600.00 threshold today! Yes guys, it’s SGD $900.00 per Google share now. With S$900.00 in Singapore you can do a lot of things: Buy a new laptop Pay for food in 1 month Watch movies every single day for 3 months Buy 2 PSPs, not 1 etc… The share price makes…

Updated Google activities in Singapore

Hi guys, It has been a while since my last post. I’ve started to get busy lately.However, i will try to keep this blog updated at least once per week. Today i will write about Google, some updates about Google Singapore since it was Google birthday last week. As some of you may know, Google’s…

Holistic Approach to Online Marketing (in SG and SouthEast Asia)

Hi lads, Today topic is about “Holistic approach to online marketing”. As you can see, the topic name is quite self-explanatory. Motivation The reason that motivates to write about this topic is because times and again I face with the challenge of creating a campaign proposal that can meet client key performance indicators (KPIs). However,…

Google Adword CheckList for Singapore and SouthEast Asia

Hi guys, Your faithful friend is here again with a new post 🙂 This post is for those who are completely new to Google Adwords and want to try it themselves. First of all, Great initiative! I salute you. That ‘s why i put together this document, “Google Adwords Check List” However, I strongly recommend…

10 Things About Singapore Online Landscape

10 things about Singapore Online Landscape The statistics were taken for the year end 2006. This is to serve as overall indicators of the current market. I try to include the source of these information as much as possible. However, the majority of the statistics you will need to find out the source yourself or…

Singapore Search Engine Marketing: In-house VS Outsource

Some of you may find the title of this article strange and wonder why i raise up this topic at this point in time. The reason is fairly simple. If you follow the industry closely (Search Engine Marketing Industry or Online Industry in general), you may notice that there is this particular topic going on…

Affiliate Marketing in Singapore context

Hi guys, Inspired by the article i read recently about the new Google CPA model, i will dedicate this post to talk about Affiliate Marketing in Singapore.It is also the last post in the introductory series about different online channels that advertisers can use to achieve their objectives in Singapore and Southeast Asia Context. The…

Email Marketing in Singapore

I review the Adwords Learning Center today and i want to mention again that a holistic approach is a direction that Marketing professional should follow. The following is extracted from Google Adwords Learning center, introduction to Google Content Network:“…Search pages contain less than 5% of the internet…and there is even smaller portion of where web…