Indonesia advertising landscape: key facts and trends

1. Total Indonesia media ad spend in 2019 is expected to be around $3 billion

estimated total media ad spend 2019 indonesia china brazil russia india

Another key metric that will provide additional insight is total media ad spending per person. As you can see from the graph below, per person ad spending for Indonesia is very far behind many other countries, so the industry still has a lot of room to grow.

media ad spend per person 2019 indonesia india china brazil russia

2. Indonesia total media ad spending growth rate is expected to be lower than China, Russia, and India in 2019

media ad spend growth 2019 indonesia india china brazil russia

3. Indonesia is still a substantial TV market, with more than 60% of the total ad spending share

4. Not surprisingly, digital ad spending growth rate is doubledigit in 2019

TV and Out-of-Home continue to grow at decent rate over the next 5 years.

media ad spend growth rate 2019 2021 by channel in indonesia

5. Similar to other developing economies, digital ad spending in Indonesia is mainly about mobile ad spending

Mobile Ad Spending indonesia 2019 2023

Given the dominance of TV ad spending, Indonesia mobile ad spending penetration (as a percentage of total media ad spending) is comparable to India, much lower than Brazil, Russia, and China.

mobile ad spend share as percentage of total ad spend 2019 in indonesia india brazil russia

That’s all from me for now.


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