1. Total Indonesia media ad spend in 2019 is expected to be around $3 billion
![estimated total media ad spend 2019 indonesia china brazil russia india](https://www.chandlernguyen.com/wp-content/uploads/2019/12/estimated-total-media-ad-spend-2019-indonesia-china-brazil-russia-india.png)
Another key metric that will provide additional insight is total media ad spending per person. As you can see from the graph below, per person ad spending for Indonesia is very far behind many other countries, so the industry still has a lot of room to grow.
![media ad spend per person 2019 indonesia india china brazil russia](https://www.chandlernguyen.com/wp-content/uploads/2019/12/media-ad-spend-per-person-2019-indonesia-india-china-brazil-russia.png)
2. Indonesia total media ad spending growth rate is expected to be lower than China, Russia, India in 2019
![media ad spend growth 2019 indonesia india china brazil russia](https://www.chandlernguyen.com/wp-content/uploads/2019/12/media-ad-spend-growth-2019-indonesia-india-china-brazil-russia.png)
3. Indonesia is still a substantial TV market, with more than 60% of the total ad spending share
![](https://www.chandlernguyen.com/wp-content/uploads/2019/04/Total-Media-Ad-Spending-Share-by-Media-Indonesia-2019.png)
4. Not surprisingly, digital ad spending growth rate is digit in 2019
![](https://www.chandlernguyen.com/wp-content/uploads/2019/04/Total-Media-Ad-Spending-Growth-by-Media-indonesia-2019.png)
TV and Out-of-Home continue to grow at decent rate over the next 5 years.
![media ad spend growth rate 2019 2021 by channel in indonesia](https://www.chandlernguyen.com/wp-content/uploads/2019/12/media-ad-spend-growth-rate-2019-2021-by-channel-in-indonesia.png)
5. Similar to other developing economies, digital ad spending in Indonesia is mainly about mobile ad spending
![Mobile Ad Spending indonesia 2019 2023](https://www.chandlernguyen.com/wp-content/uploads/2019/04/Mobile-Ad-Spending-indonesia-2019-2023.png)
Given the dominance of TV ad spending, Indonesia mobile ad spending penetration (as a percentage of total media ad spending) is comparable to India, much lower than Brazil, Russia, and China.
![mobile ad spend share as percentage of total ad spend 2019 in indonesia india brazil russia](https://www.chandlernguyen.com/wp-content/uploads/2019/12/mobile-ad-spend-share-as-percentage-of-total-ad-spend-2019-in-indonesia-india-brazil-russia.png)
That’s all from me for now.
Thanks,
Hi Chandler,
Thanks for sharing this. Do you have the 2020 numbers?
Thanks!
Sorry Grady, I have been quite busy with other work so I don’t have time to update these numbers yet.
Hi, thank you so much for the blog, it’s really helpful. I just wondering if you have the more updated data for 2020 2021 2022?
sorry Jess, I have been busy so I didn’t reply to this sooner. I dont have them at the moment but I will take note of this and may write another updated post in the future.