My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com
Hi there, I chanced upon two great ebooks: Techniques of expression by Takuma Takasaki (Executive Creative Director Dentsu Inc) and Techniques of wording by Takuya Isojima (Creative Director
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Hi there, Mobile first has been a hot topic over the past few years globally. There are a lot of prediction on how fast mobile ad
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Hi there, This is another update on Search Engine Market share across key markets in JAPAC. As per usual, I would try to include the
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Hi there, If you are here, you may wonder what this ebook is about and whether it could help you? This ebook is for digital
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Hi there, Happy Saturday! I recently came across this article “Take a leaf out of Lamborghini’s social media playbook” on Marketing Magazine (marketing-interactive) in Jul
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