Tag: digital agency strategy

Response to “Agency, position thyself” by Greg Paull

I came across this brilliant post by Greg Paull this week titled “Agency, position thyself” on Campaign Asia. Combining this post and the post by Tim Williams “The Disappearing Agency of Record“, I guess I don’t really have any else to cover on this topic. There is only one word from me “totally agree”. The fact…

Welcome to the Global Digital Ecosystem !

Have you ever wondered what role your agency plays in the bigger picture? When you heard of Google bought DoubleClick, did you immediate think of the consequences and how that would change the digital display ecosystem? If you are a founder and you ever wonder who would be your potential acquirer? Well this post hopefully would…

Welcome to the Agency world in Vietnam (part 1)

For this post, I  would like to list down as many as I could different Digital agencies operating in Vietnam. The barrier to entry for Digital Marketing agency is low so there are literally hundred of agencies in Vietnam, from one man shop to hundred of employee firm. I will miss out many agencies so please leave…

What makes an Online agency unique

For those who notice, I haven’t been writing much lately. I have spent considered amount of time exploring the reasons why an investor should invest or a business owner would set up an Online agency. The Online world is changing too fast, way too fast from both technology front and the way new technology is…

Challenges of Running a SEM firm in South East and North Asia

challenge-poster

Ok this question is tough to answer… and I know that instead of thinking about challenges, one should think about opportunities or solutions for those challenges… Well I am (and always be) a student of life so I don’t think I am qualified enough to talk about solutions yet. Besides I am sure there are…