Tag: mobile

Is Mobile First the right strategy for APAC?

Since the proliferation of smart phone in 2008, there have been a lot of talk about how Mobile needs to become an indispensable element of any digital marketing campaigns, especially in Asia Pacific. But how much we should focus on Mobile? Should we change from a Desktop first strategy to Mobile first? This post attempt…

Are you ready for a Mobile world? What are your options?

So with millions of smart phone users, using their phone every day, what we could do to take advantage of it? “For ever-increasing numbers of consumers, across markets, income levels and demographics, the mobile phone is the device and the communications channel closest to their hearts. It is by definition intimate and personal, carried everywhere,…