This is a topic that is dear to my heart. I feel that just like any marketing activities, with social media your ultimate goal should be revenue besides Reach (fans) and Engagement. If you have a great campaign but it doesn’t generate any uplift in revenue over short, medium or long term, then what ‘s…
Tag: Analytics
Free Chapter on Digital Analytics
Hi guys, As mentioned in one of my previous posts, I am writing an ebook about Digital marketing in Vietnam and one of the topics is Digital Analytics. The whole chapter is rather long so I will break it into smaller parts. What I discuss with Digital Analytics is: What is Digital Analytics? Why is…
Don’t Waste time on Reporting because People don’t care about them
Occasionally I teach digital marketing at a local school. It is a complete course with various topics and I only cover some of them. This week I taught “Measurement in Digital marketing”. To start off, we discussed WHY we needed to provide measurement/reports for Online activities. It sounded like a silly question I knew but we…
