Tag: Analytics

Free Chapter on Digital Analytics

Hi guys, As mentioned in one of my previous posts, I am writing an ebook about Digital marketing in Vietnam and one of the topics is Digital Analytics. The whole chapter is rather long so I will break it into smaller parts. What I discuss with Digital Analytics is: What is Digital Analytics? Why is…

Don’t Waste time on Reporting because People don’t care about them

Occasionally I teach digital marketing at a local school. It is a complete course with various topics and I only cover some of them. This week I taught “Measurement in Digital marketing”. To start off, we discussed WHY we needed to provide measurement/reports for Online activities. It sounded like a silly question I knew but we…