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Chandler Nguyen

From ad exec to AI engineer. Building in public.

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Tag: Analytics

Measuring success of your social media efforts (beyond the number of view/fans)

October 22, 2013 Chandler Nguyen Earned Media, Owned Media, Social Media Marketing

This is a topic that is dear to my heart. I feel that just like any marketing activities, with social media your ultimate goal should

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Free Chapter on Digital Analytics

April 2, 2013 Chandler Nguyen Analytics

Hi guys, As mentioned in one of my previous posts, I am writing an ebook about Digital marketing in Vietnam and one of the topics

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Don’t Waste time on Reporting because People don’t care about them

May 22, 2011 Chandler Nguyen Analytics, Strategy

Occasionally I teach digital marketing at a local school. It is a complete course with various topics and I only cover some of them. This

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