In this post I will share key statistics on why advertisers should get into games and Esports with more than 2.6 billion gamers (many between 21-35 years old with high household income). And they should go beyond traditional formats.
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Latest Posts
Standing on your head to feel more optimistic about the US
Why did Donald Trump get elected? Why did Brexit happen? Why is populism on the rise? Did it happen before in modern history? What lessons can we learn from? What do all these mean? And where does it lead us?
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A heart-wrenching and uplifting book by Melinda Gates “Moment of Lift”
Before we start, let me tell you the story about how I got to know this book. I have been following Bill’s book recommendations for
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“Digital platform inquiry by Australia Competition and Consumer Commission” – A Good Read
Australia Competition and Consumer Commission (ACCC) just published their final report about the “digital platform inquiry.” The executive summary is worth a read, with 23 specific recommendations.
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A must-read for international audience: “China Internet Report” by SCMP and Abacus
My take on the must read China Internet report by South China Morning Post, Abacus and Proof of Capital. It covers all key trends in China in 2019
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