Search Engine Market Share Mar 2013

Hi guys,

How are you doing?

To continue my most popular post thus far about search engine market share, below is the update:

Update 2019: here is the recent 2019 search engine market share update.

Before going into each country, if you are keen to learn practical & advanced knowledge of running a regional/global SEM campaign, I recently published an ebook titled “Search Engine Marketing in the Mobile Age” Sept 2015.

1. Search Engine market share in China:

From TechinAsia post and taken data from CNZZ via MarBridge Daily, Baidu still leads the market with nearly 71% share of pageview, followed by Qihoo’s with 12.3%

Google declined nearly 1% from 5% at Dec 2012 to 4.25% at Feb 2013. Detailed information could be found in the table below:

Search Engine Share by Pageview (Oct 2012) Share by Pageview (Dec 2012) Share by Pageview (Feb 2013)
Baidu 72.97% 71.76% 70.49%
Qihoo 9.64% 10.39% 12.36%
Sogou 7.83% 7.92% 7.85%
Google 4.72% 5.07% 4.25%
Tencent 3.68% 3.73% 3.92%
Bing 0.52% 0.52% 0.52%
Youdao 0.31% 0.31% 0.26%
Yahoo 0.25% 0.26% 0.28%
Zhongsou 0.03% 0.03% 0.01% 0.01%
others 0.03% 0.01% 0.07%

2. Search Engine market share in the US

According to comScore PR release in Jan 2013, and May 2011, Google market share is still around 65-66%, Yahoo share dropped from around 16% to 12% and stays there. Microsoft gained around 2% during the past 2 years.

Search Engine Apr 2011  May 2011 Nov 2012 Dec 2012
Google sites 65.40% 65.50% 67.00% 66.70%
Yahoo! sites 15.90% 15.90% 12.10% 12.20%
Microsoft sites 14.10% 14.10% 16.20% 16.30%
Ask Network 3.00% 2.90% 3.00% 3.00%
AOL 1.50% 1.50% 1.70% 1.80%

3. Search Engine market share in Canada

The data this time round is not based on volume of searches, but based on visits share.

The data source is again from Hitwise Canada

search engine market share canada Feb 2013

4. Search Engine Market Share in the UK

From Hitwise data center in the UK, Google sites still maintains 90%+ market share, followed by Bing and Yahoo. So there is literally no change during the past 2 years from market share point of view.

Search engine market share in the UK based on volume Jun 2012

5. Search Engine Market Share in France

Google continues to maintain a leading position with 94% of the market share according to comScore 2013 France Digital Future in Focus.

Bing and Yahoo, each has about 2% of the market share, followed by Ask and Organe.

6. Search Engine Market share in Belgium

2012 Belgium Digital future in Focus report from comScore stated that Google has 93.6% of the market share, followed by Microsoft and Yahoo with 1.2% each. eBay contributes 0.8% and others have 3.1%

search engine market share in belgium 2012

7. Search Engine Market Share in Hong Kong

Again data was taken from Hitwise Hong Kong, public data center

search engine market share hong kong dec 2012

If we compare this and the same data in Mar 2011, we could see some clear changes

Search Engine Mar 2011 Dec 2012 % change
Google Hong Kong 35.90% 27.47% -8.43%
Yahoo! Hong Kong Search 25.42% 18.51% -6.91%
Google 16.89% 29.63% +12.74%
Baidu 4.28% 4.61% +0.33%
Google Taiwan 3.59% no data
Bing no data 4.39%

It is surprising to see that people in Hong Kong shifted from using Google Hong Kong to Could it be because the default search engine on chrome & Firefox omni bars is not I don’t have answer to this question so if anyone from Hong Kong could share some insights, it’s much appreciated.

Yahoo sees such a huge drop after 2 years, it lost about 7% market share. Bing took the 5th place from Google Taiwan, which is not surprising given Bing & Yahoo Global alliance.

8. Search Engine market share in Singapore

The market share hasn’t changed much in Singapore over the last 2 years. It seems that the market reached its equilibrium point. Google leads with 87.2%, followed by Yahoo 8.98%, Bing 1.57% for 24 weeks ending Jun 2012.

Search engine market share in Singapore Jun 2012

Google had 86.51% share in Jul 2011, followed by Yahoo 10.17%, Bing 1.74%

9. Search Engine Market Share in Brazil

Using similar report from comScore, 2013 Brazil Digital Future in Focus, we could find out that Brazilian searched 142 times on average during Dec 2012. As for search engine market share, they not only use Google but many other sites to search. In the table below, it shows that there are closed to 20M Brazilian who use Facebook to search.

From a search query volume point of view, Google still maintains a lion share of 91.77%, followed by MercadoLibre with only 2.68%. Nothing much changed since 2 years ago regarding Google’s market share.

Properties Unique Searches (in thousand) Searches per searcher % Share
Google sites 43802 130 91.77%
Facebook 19267 4.6 1.43%
MercadoLibre 14095 11.8 2.68%
Terra – Telefonica 13523 4.4 0.96%
Ask Network 11167 4.4 0.79%
Microsoft sites 8521 8.6 1.18%
UOL 5791 3.3 0.31%
Buscape Company 5294 3 0.26%
Yahoo! Sites 4811 5.9 0.46%
lGobo 3803 2.8 0.17%

10. Search Engine Market share in Mexico

Last year August, comScore published a report on the Future of Digital for Mexico, in that report one could find out the market share below:

  • Google: 90.5%
  • MercadoLibre: 2.1%
  • Microsoft sites: 1.8%
  • Yahoo! sites: 1.7%
  • Others: 3.9%

11. Search Engine Market Share in Russia

comScore graph stopped at May 2011 with 64% market share for Yandex, 29% for Google and  about 7% for the rest.

search engine market share russia may 2011

Lastly, could you guess which region/country had the highest number of searches per searcher in 2012?

Well it was Latin America with an average of 162 searches per searcher, about 40% higher than the worldwide average. And The winning country is Turkey with 217 searches per searcher!

Feel free to drop any comments you may have.



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  6 comments for “Search Engine Market Share Mar 2013

  1. andhastings
    March 29, 2013 at 01:14

    Very useful! Thanks for this. I especially appreciate you linking to the sources.

  2. Gemini
    July 25, 2013 at 18:56

    Those statistics are really interesting, thanks! Is there any report that states about the current global market shares? I’ve been searching for that, but surprisingly, I couldn’t find any reliable sources with clear figures.

    • Chandler Nguyen
      July 26, 2013 at 13:04

      Hi Gemini, You can try this link
      comScore and Danny Sullivan are both reliable sources of data. I would trust Danny Sullivan more actually 😀

      • Gemini
        July 26, 2013 at 14:29

        Thanks! I just wish I could find the official report of comScore, because I’m doing a school work right now, and teachers… well, they do value more papers and reports than a mere webpage as sources… Thanks anyway!

        • Chandler Nguyen
          July 27, 2013 at 21:34

          You could try to ask your professors about Danny Sullivan, Editor of Search Engine Land. If he/she is serious about search engine in general, he/she would probably know him. He is one of the very few authoritative figures on this subject.

  3. January 31, 2014 at 14:57

    This are really impressive data, Can you help me with Search Engine Market Share for India as well ?

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