If you haven’t looked through the “Smarties Trend Report” yet, I would strongly recommend doing so because of the brilliant selection of award-winning campaigns in there.
There are 31 examples in total, each one is a video explaining the brand/campaign challenge, the solution and the results. I can’t describe these campaigns as well as their own videos so I will only list down those campaigns that I like below, together with their respective video links for you to see.
1. Sun activated advertising from Neutrogena
The campaign title alone attracts my attention.
I have to say I am a bit skeptical to see how the dynamic ad could detect sunlight and well I am presently surprised with their solution. Good job guys![vimeo]http://vimeo.com/107167487[/vimeo]
2. Kan Khajura Teshan
This campaign won numerous awards at Cannes this year 2014 and it’s truly a brilliant campaign. How could you influence your target consumer where traditional media reach is only 20%? Find the answer below.[vimeo]http://vimeo.com/107175278[/vimeo]
3. Kia Game on
I could see why Kia’s app became the #1 app in Australia. Would love to try it out one day. Details of the campaign is in this video[vimeo]http://vimeo.com/107176036[/vimeo]