Japan e-commerce is lagging behind other G7 countries and China

1. Japan total retail sales is number 3 in the world

Expected total retail sales by country in 2019 (in $B) for Japan China and other G7 countries

2. Given Japan population decline and slow economic growth, it is not surprising that its estimated retail growth rate in 2020 is lowest amongst G7 countries and China

2020 estimated growth rate for retail sales Japan China and other G7 countries

Japan, China and other G7 countries estimated economic growth rates in 2019 according to World bank, European Commission are below.

Estimated 2019 economic growth rate Japan China and other G7 countries

According to populationpyramid.net, we can see the downward trend below

japan population trend 1950 - 2050
japan population pyramid 2017

3. Japan retail e-commerce is the 4th largest in the world, behind China, the US and the UK

Retail e-commerce sales across countries in 2019 (in $B) Japan China and G7 countries

4. Compared with its peers, Japan retail e-commerce penetration lags behind

2019 e-commerce penetration in Japan, China and other G7 countries

This is the retail e-commerce penetration as a percentage of the total retail sales.

5. Japan e-commerce growth rate is lowest amongst G7 countries and China

2020 estimated e-commerce growth rate in Japan, China and other G7 countries

6. Digital buyer penetration in Japan is already at saturation level

Digital buyer penetration (% of internet users) in 2019 in Japan, China and other G7 countries

7. Penetration of Mobile e-commerce as percentage of total retail e-commerce in Japan is on the high side amongst G7 countries, but lagging far behind China

Retail Mobile e-commerce sales penetration (% of total e-commerce sales) 2019 Japan China and G7 countries

8. While proximity mobile payment adoption in Japan is relatively high amongst G7 countries, they are lagging way behind China

That’s all from me for this topic. If you are interested in other posts about Japan, here they are:

Japan advertising landscape key facts and trends updated Apr 2019

8 key facts about Japan Subscription Video on Demand (SVOD) landscape

Key facts about Japan Digital Landscape (updated Jan 2019)

8 key facts about Japan Mobile Game Industry (update Mar 2019)

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