Australia e-commerce landscape and key growth opportunities

1. Total retail e-commerce sales in Australia is expected to be $17.33B in 2019 (5.4% of total retail sales)

Retail Ecommerce Sales in australia 2018 - 2022

2. Australia e-commerce is, however, lagging behind China and most of the G7 countries

e-commerce sales penetration 2019 china uk us canada france japan germany australia italy

Australia e-commerce is lagging in terms of growth estimation too.

retail e-commerce sales growth australia china and g7 countries 2019 2021

There are more than 14 million digital buyers in Australia (80%+ of internet population). And it’s expected to grow modestly year on year

From a digital buyer penetration (as percentage of internet user), Australia is on par with China and other G7 countries

digital buyer penetration 2019 china uk us canada france japan germany australia italy

4. While lower than China, Australia mobile e-commerce sales penetration (as a percentage of retail e-commerce sales) is on par with other G7 countries

Retail mobile commerce penetration 2019 china uk us canada france japan germany australia italy

The shift to mobile e-commerce is expected to be slower in Australia versus China or other G7 countries.

Retail mobile e-commerce growth rate 2019 china uk us canada france japan germany australia italy

Interestingly, close to 80% of all mobile orders in Australia happen on iPhone and not Android phones, through the trend is slowing.

5. Bill payment service and online payment platforms are still the most popular digital payment Australia consumer uses

type of digital payment australia consumers use 2018

While payment /financing plan is not new for traditional retail, “Buy now, pay later” is getting more popular with online purchases. It helps to influence digital buyers in Australia to go for a more expensive item or make the purchase that they may not have done without financing.

6. Top 3 categories for online purchases in Australia in 2018 are: variety stores, fashion, homewares/appliances

Data from Australia post “Inside Australian Online Shopping” report.

7. Top 10 online buying locations by volume in Australia

Again, data is from Australia post “Inside Australian Online Shopping” report.

8. eBay, Gumtree and Amazon are the top 3 B2C e-commerce platforms visited in Australia in 2018

top 10 b2c ecommerce platforms in australia by visit 2018

That’s all from me for now.

Cheers,

Chandler

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