Category: Other countries

8 Key Facts about Singapore Digital and Media Landscape 2020

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This post is the updated version of the 2019 post on the same topic of the Singapore media landscape. You may be surprised to learn that:
Singapore’s GDP per capita (in PPP term) is 60% higher than Hong Kong or the US.
Singapore’s e-commerce is not as well developed as China, South Korea, and some other markets.
Singapore is still an offline heavy market.
There are many other facts below and I hope you enjoy them.

Nigeria media landscape 2019

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This post covers the overview of Nigeria economy, internet penetration, mobile penetration, its growth rate, total advertising spend broken down by channel.

South Africa media landscape 2019

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As an incredibly young society with its economy in the slow growth, high inequality cycle, South Africa media landscape remains deeply traditional. TV and Radio have the broadest reach, followed by the internet.