Category: Paid Media

8 Key Facts about Singapore Digital and Media Landscape 2020

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This post is the updated version of the 2019 post on the same topic of the Singapore media landscape. You may be surprised to learn that:
Singapore’s GDP per capita (in PPP term) is 60% higher than Hong Kong or the US.
Singapore’s e-commerce is not as well developed as China, South Korea, and some other markets.
Singapore is still an offline heavy market.
There are many other facts below and I hope you enjoy them.

8 key facts about South Korea e-commerce (updated Feb 2020)

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Do you know that?
South Korea retail e-commerce penetration (as a percentage of total retail) is third in the world?
South Korea’s e-commerce growth rate in 2020 is expected to be 5 times that of Japan?
The US is the top cross border country that South Koreans buy online from.

Read more to find out

Singapore media landscape 2019

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As a highly advanced economy, Singapore media landscape is in many ways not as advanced as it should be. E-commerce penetration is still very low. Traditional media still dominates.

Indonesia advertising landscape: key facts and trends

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1. Total Indonesia media ad spend in 2019 is expected to be around $3 billion Another key metric that will provide additional insight is total media ad spending per person. As you can see from the graph below, per person ad spending for Indonesia is very far behind many other countries, so the industry still…