Category: Paid Media

8 Key facts about china advertising landscape

key facts about china advertising landscape featured image

This is the second post in a series about China. In the previous post, I highlighted 9 key facts about China digital landscape. For today, the focus will be on China advertising industry, across both offline and online. 1. Total media ad spending in China is less than half of the US and about 15%…

Search Engine Market share in APAC December 2016

Hi there, Mar 2019: an updated version of this post is here search engine market share in APAC in 2019 (including South Korea, China, and other APAC markets). Since this topic has become one of the most popular content on my blog, I am trying to update the data again. I would include the data source…

14 Mobile SEM ad copy best practices

mobile sem ad copy on iphone 5 and 6s

As Search Engine Marketing is a crucial component of many digital marketing plans in the mobile age, having solid mobile SEM ad copies is becoming more and more important. In this post, I will share 14 best practices for Mobile SEM ad copies. We won’t talk  about messaging strategy as it would take a lots of space…