Category: Search Engine Marketing

Search Engine Market share in APAC December 2016

Hi there, Mar 2019: an updated version of this post is here search engine market share in APAC in 2019 (including South Korea, China, and other APAC markets). Since this topic has become one of the most popular content on my blog, I am trying to update the data again. I would include the data source…

14 Mobile SEM ad copy best practices

mobile sem ad copy on iphone 5 and 6s

As Search Engine Marketing is a crucial component of many digital marketing plans in the mobile age, having solid mobile SEM ad copies is becoming more and more important. In this post, I will share 14 best practices for Mobile SEM ad copies. We won’t talk  about messaging strategy as it would take a lots of space…

Search Engine Market Share in APAC Jun 2014

Hi there, As it turns out quite a lot of people visit my blog because they are looking for search engine market shares around the world. Hence I decide to update the data every 6 months. Unlike previous posts, this time I will focus on Asia Pacific countries only. Before going into each country, if…

Google Hummingbird: anything but irrelevant

This is a guest post by John Sargent / Twitter: @HongKongJohn / www.johnsargent.com Thank you very much John for contributing this article. The (Silent) Rise of Google Hummingbird Google announced the latest change to its search algorithm, code named “Hummingbird”, at the end of September. There has been a lot of discussion and attention paid to…