Category: Strategy

Vietnamese Online Industry: SWOT Analysis

Being inspired by a very good report on the Vietnamese macro economy by Professor David Dapice (Department of Economics, Tuffs University and Fellow at the Vietnam Program, John F. Kenedy School of Government, Harvard University) I intend to write a brief analysis of Vietnamese Online Industry myself to help readers understand the current state of…

Online Marketing for Managers: How to 101

This post is for Marketing Manager who want to know what the buzz word “Online Marketing” is about You (Marketing Manager) often hear that Online marketing works, that the recent campaign runs by your competitor is a complete success, the new feature on FaceBook is so cool, everyone is talking about it etc….How about Second…

Where is Search Engine Marketing in the Marketing mix?

Hello guys,It’s Chandler! I realize that i start to get a little bit obsessed with a holistic approach to online marketing, so bear with me.Today is again it is about a holistic approach, but not only between different online channels but a combination of online and offline. Recently I came across a very article about…

Holistic Approach to Online Marketing (in SG and SouthEast Asia)

Hi lads, Today topic is about “Holistic approach to online marketing”. As you can see, the topic name is quite self-explanatory. Motivation The reason that motivates to write about this topic is because times and again I face with the challenge of creating a campaign proposal that can meet client key performance indicators (KPIs). However,…

Synergy between Offline advertising and Online ads

Hi guys,i just read the article today about “print and digital need not to compete” and i find that quite useful. Basically, according to Deloitte & Touche ‘s study, people in US find Above the line or offline ads less intrusive than online. This could be due to the fact that, people have been very…