Tag: SEM

Search Engine Market Share in APAC September 2015

Hi there, This is another update on Search Engine Market share across key markets in JAPAC. As per usual, I would try to include the original source of the data as well so that you could verify the data yourself. One quick note before we start, if you want to learn more about practical and…

“Search Engine Marketing in the Mobile Age” ebook published

search engine marketing book cover dec 2016.001

Hi there, If you are here, you may wonder what this ebook is about and whether it could help you? This ebook is for digital marketing professionals who want to gain a practical, advanced knowledge of how to manage global search engine marketing (paid search) program from start to finish in the mobile age. I include…

A digital survival guide for the recession (iMedia Connection Series)

I have been contributing a series to iMedia Connection titled “A digital survival guide for the recession“. It has 4 parts and 3 has been published. 1. Introduction: A digital survival guide for the recession. If you are thinking of shifting more of your marketing budget online, here’s a guide on how to get started,…

Search Engine Marketing Spend in 2009 for SG and SouthEast Asia

Yesterday BrandRepublic published a series of articles about how the economic downturn may affect the ad spend growth forecast. The data is from the UK. However, i think there are merits to relate them to SG or SouthEast Asia region. I include here some of the main points from 3 articles: “ZenithOptimedia revises global ad…

Top 5 tips on how to choose a SEM (PPC/SEO) agency

It’s been a while since the last time i blogged. A couple of things happened personally and i didn’t have much time to even think about Blogging. Anyway, Liz mentioned once that it would be interesting to blog about “How to choose a Search Engine Marketing (SEM) agency” since it’s going to be quite controversial.…