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Chandler Nguyen

A personal blog about expatriates in the US, AI, Leadership, Geopolitics.

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Category: Japan

6 Things about Japan Digital Marketing Landscape (Part 1)

July 5, 2015 Chandler Nguyen Japan, Mobile, Paid Media, Strategy

Hi everyone, It has been forever since my last post. I would love to say that it’s because I am too busy but the truth

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Smartphone OS market share 2014

November 20, 2014 Chandler Nguyen Greater China, Japan, Mobile, South Korea, Strategy

We all know that Android is the more popular mobile OS globally based on market share. When it comes to APAC, is it the same

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State of social networks in APAC in Q3 2014

November 11, 2014 Chandler Nguyen Greater China, Japan, Social Media Marketing, South Korea

This is a follow up post after my initial post about “State of social networks in South East Asia“. In this post, I would try

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The cost of “magic” – Cannes Lion 2014 report

October 16, 2014 Chandler Nguyen Greater China, Japan, South Korea, Strategy

It is probably every marketer dream to win an award at Cannes Lion, or at least that is my dream. And so when I read

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Around 50% of Digital ad spend in APAC will be on Mobile by 2018

October 5, 2014 Chandler Nguyen Greater China, Japan, Mobile, South Korea, Strategy

This is the prediction by eMarketer in their “Global Media Intelligence Report 2014” release date Sep 2014. From the report, eMarketer estimates that by 2018,

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