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Chandler Nguyen

A personal blog about expatriates in the US, AI, Leadership, Geopolitics.

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Category: Search Engine Marketing

the new Bing Chat with OpenAI integration

Bing and OpenAI Integration: A Game Changer in Search Engine Technology?

February 8, 2023 Chandler Nguyen AI, Microsoft, OpenAI, Search Engine Marketing

Today Microsoft revealed the first iteration of Bing and OpenAI integration, with more about OpenAI capability integration with Office in the pipeline. The news captured

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12 mobile sem ad best practices featured image

12 Mobile SEM ad best practices

July 6, 2020 Chandler Nguyen Google, Paid Media, Search Engine Marketing

As many readers continue to visit my past article about 14 mobile SEM ad copy best practices (written in 2015), I feel compelled to update the best practices as lots have changed since 2015. This post include 12 best practices for mobile SEM ad copies, including the use of expanded text ad (ETA), responsive search ad (RSA), keyword insertion and many others.

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Search engine market share in South Korea, Japan, China and other APAC markets (2019 update)

March 11, 2019 Chandler Nguyen Australia, Greater China, India, Indonesia, Japan, Search Engine Marketing, Singapore, South Korea, Vietnam

Hi everyone, Given that many people continue to find my site when they want to understand about search engine market share in APAC countries like

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Search Engine Market share in APAC December 2016

December 20, 2016 Chandler Nguyen Baidu, Greater China, Japan, Paid Media, Search Engine Marketing, South Korea

Hi there, Mar 2019: an updated version of this post is here search engine market share in APAC in 2019 (including South Korea, China, and other

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mobile sem ad copy on iphone 5 and 6s

14 Mobile SEM ad copy best practices

October 14, 2015 Chandler Nguyen Google, Paid Media, Search Engine Marketing, Strategy

As Search Engine Marketing is a crucial component of many digital marketing plans in the mobile age, having solid mobile SEM ad copies is becoming more

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