Category: South Korea

The cost of “magic” – Cannes Lion 2014 report

It is probably every marketer dream to win an award at Cannes Lion, or at least that is my dream. And so when I read the report from R3 about which country/agency won big at Cannes Lion this year, it made me pause and wonder how they could achieve the results as a country, as big…

Around 50% of Digital ad spend in APAC will be on Mobile by 2018

This is the prediction by eMarketer in their “Global Media Intelligence Report 2014” release date Sep 2014. From the report, eMarketer estimates that by 2018, the APAC digital ad spend will be about $64.37B and out of that $30.5B will be on Mobile (or 47%). The graph below shows Mobile ad spend as a percentage…

Search Engine Market Share in APAC Jun 2014

Hi there, As it turns out quite a lot of people visit my blog because they are looking for search engine market shares around the world. Hence I decide to update the data every 6 months. Unlike previous posts, this time I will focus on Asia Pacific countries only. Before going into each country, if…