1. Japan media ad spending per person is on par with other G7 countries and half of that of the US The absolute total media ad spend in Japan is lower than China mainly due to the huge Chinese population vs Japan. 2. Japan total media ad spending is expected to grow around 2% in…
Similar to the last post, this post updates key facts about Japan digital landscape using 2019 data points since the last one was back in 2017. This post is part of the series about Japan that I have been writing in 2019. You can find other posts here: 8 key facts about Japan Mobile Game…
This article might show such lack of understanding about the JP market from me so apology for that in advance. For those people working in Japan advertising industry, we all know that Dentsu is big, actually very very big in the local market. However, I myself don’t know how big Dentsu is in relation to…
Hi everyone, It has been forever since my last post. I would love to say that it’s because I am too busy but the truth is laziness is the main reason :). Anyway, today post is going to be about Japan Digital Marketing Landscape. I am no expert in this subject so please feel free…
