Tag: strategy

Asia top 1000 Brands 2014

It’s time of the year again when Campaign Asia and Nielsen releases the annual Top Brands in Asia research. The research covered all of the 12 biggest markets in Asia from Australia, China, Japan, Korea, India to Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam. The methodology seems solid as well with the use…

Welcome to the Global Digital Ecosystem !

Have you ever wondered what role your agency plays in the bigger picture? When you heard of Google bought DoubleClick, did you immediate think of the consequences and how that would change the digital display ecosystem? If you are a founder and you ever wonder who would be your potential acquirer? Well this post hopefully would…

Please do NOT prepare 100-slide monthly report

Hi, Today we will discuss reporting, which is really important because everyone either writes it or reads reports at some point in their professional career. I use mainly digital marketing monthly campaign reports in this post as examples but the principles hold true for other types as well. A report could easily show writer’s analysis…

Don’t Waste time on Reporting because People don’t care about them

Occasionally I teach digital marketing at a local school. It is a complete course with various topics and I only cover some of them. This week I taught “Measurement in Digital marketing”. To start off, we discussed WHY we needed to provide measurement/reports for Online activities. It sounded like a silly question I knew but we…