“When done right, technology enhances the story, it doesn’t replace it”

I was asked to share some of my thoughts on social media with Viet Youth Entrepreneur or VYE (vye.vn) camper. Viet Youth Organizer organizes training courses for would-be young entrepreneurs in Vietnam. Their 2013 program is here.

Upon talking further with the organiser team, I realised that what they looked for was not only social media, but how to do marketing with limited budget. They thought that online would be the solution, especially for start-up. To make your ideas stick, to create viral uplift about your new product/service requires some understanding of viral marketing. Once you have your message “right”, different social media channels could be the way to reach your target audience effectively.

From the words of Jonah Berger “When done right, technology enhances the story, it doesn’t replace it”

After my talk, a couple of guys wanted to know how they could get the presentation file so I reshare “Social media sharing for Viet Youth Entrepreneur“.

Since I only had an hour to share my thoughts, I tried to include some general principles that you need to be aware when you start your social media campaigns, some key metrics that you may want to track to show ROI in the presentation.

Please note that again, none of the materials in this file are mine. I simply follow other great thought leaders.




  1. Hi Mr. Chandler,

    We tried to look for your email contact but it does not seem to be available on your blog. So we are contacting you via a comment.
    On behalf of the National Library Board (NLB), we would like to invite you to pledge your blog to the Singapore Memory Project (SMP).

    We find that your entries about your expertise on digital marketing and technology in Singapore would be a great addition to the Singapore Memory Project. We think your blog would offer a different perspective. Whether your posts are an account of your daily life or an expression of your thoughts, our project hopes to find a home for these memories so that it can help build a ground-up understanding of Singapore.

    If you believe memories are worth preserving, simply pledge your blog here:http://singaporememory.simulation.com.sg/Public/Pledge.

    The SMP is a national initiative started in 2011 to collect, preserve and provide access to stories, moments and memories related to Singapore. For more information about this initiative, you may wish to contact Mr Patrick Cher at patrick_cher@nlb.gov.sg or read the FAQ.

    Yours sincerely,
    [Simulation Software & Technologies (S2T) Pte Ltd. is the officially appointed vendor for SMP for the period Nov 2012 to Dec 2013.]

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