Category: Vietnam

The Search Engine “battle” in Vietnam

Yes this is another article about Coccoc, wada and Naver search engine in Vietnam :). Coccoc recently has been receiving quite a lot of attention, partly because of their PR strategy I guess: TechinAsia has covered them a few times in the past 4 months: Meet up: How CocCoc plans to take down Google in…

Welcome to the Agency world in Vietnam (part 1)

For this post, I  would like to list down as many as I could different Digital agencies operating in Vietnam. The barrier to entry for Digital Marketing agency is low so there are literally hundred of agencies in Vietnam, from one man shop to hundred of employee firm. I will miss out many agencies so please leave…

Digital marketing for Vietnam book

Hi all, As some of you may know, I am writing a book about Digital market in Vietnam. This book is for those who just started with Digital marketing or want to switch from traditional marketing to digital and for those who generally want to know more about Digital marketing landscape in Vietnam. I am…

Why Digital Marketing is not booming in Vietnam?

The fact is Digital Marketing is nowhere near its potential in Vietnam. There are many reasons for that reality. I have talked to a number of senior people in the industry and this post is as a result of those talks. To answer this question in full, we need to look at the overall Marketing…