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Chandler Nguyen

From ad exec to AI engineer. Building in public.

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Refreshing and insightful books from Dentsu Executive Creative Director

Refreshing and insightful books from Dentsu Executive Creative Director

October 4, 2015 Chandler Nguyen Strategy

Hi there, I chanced upon two great ebooks: Techniques of expression by Takuma Takasaki (Executive Creative Director Dentsu Inc) and Techniques of wording by Takuya Isojima (Creative Director

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2015 digital ad spend and percentage of mobile spend across countries

Which country is mobile first globally in 2015?

September 27, 2015 Chandler Nguyen Mobile, Strategy

Hi there, Mobile first has been a hot topic over the past few years globally. There are a lot of prediction on how fast mobile ad

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Search Engine Market Share in APAC countries September 2015

September 22, 2015 Chandler Nguyen Australia, Baidu, Google, Greater China, India, Indonesia, Japan, Paid Media, Singapore, South Korea, Vietnam

Hi there, This is another update on Search Engine Market share across key markets in JAPAC. As per usual, I would try to include the

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search engine marketing book cover dec 2016.001

“Search Engine Marketing in the Mobile Age” ebook published

September 15, 2015 Chandler Nguyen ebook, Google, Mobile, Paid Media

Hi there, If you are here, you may wonder what this ebook is about and whether it could help you? This ebook is for digital

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What are your social media KPIs? Lessons learnt from Luxury car social media playbook – Engage Prague 2015

August 22, 2015 Chandler Nguyen Earned Media, Social Media Marketing, Strategy

Hi there, Happy Saturday! I recently came across this article “Take a leaf out of Lamborghini’s social media playbook” on Marketing Magazine (marketing-interactive) in Jul

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