Vietnamese Online Industry: SWOT Analysis

Being inspired by a very good report on the Vietnamese macro economy by Professor David Dapice (Department of Economics, Tuffs University and Fellow at the Vietnam Program, John F. Kenedy School of Government, Harvard University) I intend to write a brief analysis of Vietnamese Online Industry myself to help readers understand the current state of…

Online Marketing for Managers: How to 101

This post is for Marketing Manager who want to know what the buzz word “Online Marketing” is about You (Marketing Manager) often hear that Online marketing works, that the recent campaign runs by your competitor is a complete success, the new feature on FaceBook is so cool, everyone is talking about it etc….How about Second…

SEM: some updates since Oct 07

Hi there, It has been a while since my last post. Obviously there have been a lot of things happening since October 2007 with regards to Search Engine Marketing (SEM) industry and the Online Marketing World. So much’s happened that i don’t know where to start. I guess, to start the ball rolling, let’s list…

Yahoo Internet Cafe Viet Nam

Ya, You read it right. Yahoo Opens Internet Cafe in Viet Nam, more specifically in the two major cities Ha Noi and Ho Chi Minh city. According to local news, Yahoo helps local owners to redecorate, create a better environment for people who want to use internet at Yahoo Internet cafe. At the same time,…

Google uses offline ads in Singapore

Ya you see it right! Google uses offline ads (below the line ads as well). Until like a month ago, i have never seen an offline ads by Google before. Even though Google has become one of the most successful company on the planet, it’s spent very little with traditional marketing medium so far. That’s…

Where is Search Engine Marketing in the Marketing mix?

Hello guys,It’s Chandler! I realize that i start to get a little bit obsessed with a holistic approach to online marketing, so bear with me.Today is again it is about a holistic approach, but not only between different online channels but a combination of online and offline. Recently I came across a very article about…

Google shares passes USD $600.0 for the first time

Google share crosses USD $600.00 threshold today! Yes guys, it’s SGD $900.00 per Google share now. With S$900.00 in Singapore you can do a lot of things: Buy a new laptop Pay for food in 1 month Watch movies every single day for 3 months Buy 2 PSPs, not 1 etc… The share price makes…

Updated Google activities in Singapore

Hi guys, It has been a while since my last post. I’ve started to get busy lately.However, i will try to keep this blog updated at least once per week. Today i will write about Google, some updates about Google Singapore since it was Google birthday last week. As some of you may know, Google’s…

Holistic Approach to Online Marketing (in SG and SouthEast Asia)

Hi lads, Today topic is about “Holistic approach to online marketing”. As you can see, the topic name is quite self-explanatory. Motivation The reason that motivates to write about this topic is because times and again I face with the challenge of creating a campaign proposal that can meet client key performance indicators (KPIs). However,…