Category: Paid Media

Search Engine Market Share in APAC September 2015

Hi there, This is another update on Search Engine Market share across key markets in JAPAC. As per usual, I would try to include the original source of the data as well so that you could verify the data yourself. One quick note before we start, if you want to learn more about practical and…

“Search Engine Marketing in the Mobile Age” ebook published

search engine marketing book cover dec 2016.001

Hi there, If you are here, you may wonder what this ebook is about and whether it could help you? This ebook is for digital marketing professionals who want to gain a practical, advanced knowledge of how to manage global search engine marketing (paid search) program from start to finish in the mobile age. I include…

6 Things about Japan Digital Marketing Landscape (Part 1)

Hi everyone, It has been forever since my last post. I would love to say that it’s because I am too busy but the truth is laziness is the main reason :). Anyway, today post is going to be about Japan Digital Marketing Landscape. I am no expert in this subject so please feel free…

8 Facts about China digital marketing landscape

Hi everyone, If you are curious about China Digital Marketing landscape, below are 8 facts that could help you get started: China overall Ad Spend size Mobile Internet Ad Spend in China in comparison with JP, AU, KR and IN Smartphone user base in China Social Network users Monthly income of China Internet users Digital…

iAd guide: How to promote your Brand/App to millions of Apple users ?

Hi guys, If you haven’t got the chance to use iAd Workbench yet, below are everything you need to get you started. 1. What is iAd? It is Apple self served platform that enables you to promote your App or product/site to Apple users in sixteen countries. These countries are: Australia Austria Belgium Canada Denmark Finland…