Chandler Nguyen

2019 japan e-commerce landscape featured image

Japan e-commerce is lagging behind other G7 countries and China

April 22, 2019 Chandler Nguyen Japan, Strategy

1. Japan total retail sales is number 3 in the world 2. Given Japan population decline and slow economic growth, it is not surprising that

Japan advertising landscape key facts and trends featured image 2019

Japan advertising landscape key facts and trends updated Apr 2019

April 17, 2019 Chandler Nguyen Japan, Leadership, Paid Media, Strategy

1. Japan media ad spending per person is on par with other G7 countries and half of that of the US The absolute total media

Vietnam retail e-commerce featured image 2019

Vietnam e-commerce key facts and trends (updated Apr 2019)

April 14, 2019 Chandler Nguyen Strategy, Vietnam

Following the previous post about Vietnam digital marketing landscape, today post will look at e-commerce landscape in Vietnam, in comparison with other countries in the

china luxury market key facts and trend featured image

China luxury product marketing: key facts and trends

April 11, 2019 Chandler Nguyen Greater China, Strategy

Hi there, While this post focuses on China luxury product marketing, it is part of a series about China that I have been writing in

vietnam digital marketing landscape featured image

8 key facts about Vietnam digital marketing landscape

April 6, 2019 Chandler Nguyen Mobile, Paid Media, Vietnam

11 years ago (2008) I wrote an article on Vietnamese digital industry SWOT analysis. Up until today, there are still readers who have found my