Category: Greater China

8 Key facts about china advertising landscape

key facts about china advertising landscape featured image

This is the second post in a series about China. In the previous post, I highlighted 9 key facts about China digital landscape. For today, the focus will be on China advertising industry, across both offline and online. 1. Total media ad spending in China is less than half of the US and about 15%…

9 key facts about China digital landscape

china digital landscape Feb 2019 featured image

Hi there, Today post is about China digital landscape. I will cover a range of topics from mobile internet users, e-commerce to smart speaker penetration. I hope you enjoy the content and feel free to leave comments below. This is the 2020 updated post about China’s digital landscape. 1. China has about 855M internet users…

Digital index for APAC countries in 2017

digital index 2017 apac

Hi there, Inspired by eMarketer “Digital index for 2017 the top 10 digital countries worldwide“, I am spending a bit of time to look at various countries in APAC to understand which markets are the most advanced digitally. Data is mainly from eMarketer, Akamai. If you want to download the presentation version in pdf format, here…

Search Engine Market share in APAC December 2016

Hi there, Mar 2019: an updated version of this post is here search engine market share in APAC in 2019 (including South Korea, China, and other APAC markets). Since this topic has become one of the most popular content on my blog, I am trying to update the data again. I would include the data source…

8 key facts about mobile e-commerce in China (data from eMarketer)

Hi there, As part of the series about China, please find 8 key facts about China mobile e-commerce below. Data is from eMarketer. I have the presentation here in pdf and on slideshare as well. Feel free to use/share. If you use the materials from the presentation, please help to quote the source. 1. China…