Strategy – Page 9 – Chandler Nguyen

8 key facts about mobile e-commerce in China (data from eMarketer)

February 20, 2016 Chandler Nguyen Greater China, Mobile, Strategy

Hi there, As part of the series about China, please find 8 key facts about China mobile e-commerce below. Data is from eMarketer. I have

14 Mobile SEM ad copy best practices

October 14, 2015 Chandler Nguyen Google, Paid Media, Search Engine Marketing, Strategy

As Search Engine Marketing is a crucial component of many digital marketing plans in the mobile age, having solid mobile SEM ad copies is becoming more

Refreshing and insightful books from Dentsu Executive Creative Director

October 4, 2015 Chandler Nguyen Strategy

Hi there, I chanced upon two great ebooks: Techniques of expression by Takuma Takasaki (Executive Creative Director Dentsu Inc) and Techniques of wording by Takuya Isojima (Creative Director

2015 digital ad spend and percentage of mobile spend across countries

Which country is mobile first globally in 2015?

September 27, 2015 Chandler Nguyen Mobile, Strategy

Hi there, Mobile first has been a hot topic over the past few years globally. There are a lot of prediction on how fast mobile ad

What are your social media KPIs? Lessons learnt from Luxury car social media playbook – Engage Prague 2015

August 22, 2015 Chandler Nguyen Earned Media, Social Media Marketing, Strategy

Hi there, Happy Saturday! I recently came across this article “Take a leaf out of Lamborghini’s social media playbook” on Marketing Magazine (marketing-interactive) in Jul